5 Reasons You Should Blog

There are so many reasons why starting a blog is a good idea for professionals like you. Here are just 5 reasons you should start a blog for your business.

Establish Expertise

You are a business owner, so chances are, you have a level of expertise and know how in your field, so why not share that expertise with the world? Show off those skills you used to start your business and establish yourself as the subject-matter expert in your field. Whether you are a Realtor sharing your top tips and trick for selling a home, a designer sharing the latest home trends, or consultant sharing information about latest industry trends, there are infinite opportunities to share what you know.

Build Confidence

When you establish yourself as an expert in your field, you make a compelling argument for why a client should hire you. Use this as an opportunity to sell yourself and your business. Through your blog, clients will be able to see that you know what you are doing and it will allow them the opportunity to get to know you through something other than your headshot on your website. This can inspire them to take the next step and fill out that contact form or purchase your services!

Make Connections

Connections are critical in business, but I am sure you already knew that. Blogs are a wonderful opportunity to expand your professional network and meet others in your field. These connections can open doors to collaborations or business ideas that you may not have had otherwise.

Drive Website Traffic

We all want our stunning new website to be found by customers, but the world of SEO can be complex and confusing. The good news is, Think Big handles your website SEO for you, but you can help build your Google ranking without even realizing it! We all have a "voice" when we write, and the words we use will turn into keywords that search engine like Google will use to connect your website to their search engine. So by posting about your business, your products, and your expertise, you are helping your SEO without all of the hard background work! How cool is that?

Make Money

Let's face it, we all go into business to make a living doing something we love. Blogging may give you the opportunity to bring in additional income. If you are able to build a successful blog with a decent following, you may be able to make additional income through collaborations and thorough advertisements. As readers go through your posts, they will be shown ads. Each time one of your readers views or clicks on those ads, you get paid!